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Ways to Use a Video Wall in Your Business

The best video wall ideas can be used to change the way you convey information and create a unique attraction that draws in new customers. But first, you need to understand what a video wall is and how it works.

Video walls are large screens that display different types of content. They are composed of monitors that display images or videos and processors that send the content to each screen.

Create an Interactive Wall

In retail or public spaces, video walls allow digital signage to deliver targeted messages or helpful information. They can also create an immersive visual experience by displaying digital art or multimedia installations. These displays offer a way to engage audiences on an emotional level and can make a significant impact on your business.

A video wall can display multiple media formats, including videos, images, and animated GIFs. The software that runs the video wall allows content to be easily updated to keep up with new events or promotions. For example, a retailer might use a video wall to showcase its latest sales or coupons, while a school might use one to share news with students or employees.

The size and brightness of a video wall can grab the attention of passersby, so it’s an effective way to convey a message or draw people in. For example, a company might air its values or recent achievements on a video wall in its lobby to promote its brand. A hospital might use a video wall to provide educational material or show patient progress on its screens.

Creating interactive content for a video wall is easy with the proper hardware and software. The key is choosing content that resonates with your audience and will resonate with them.

Create a Video Wall With a Touchscreen

How to connect two TVs together to display the same picture? Video walls are made of multiple screens, or in some cases projectors, that can be daisy-chained to display one large image. They have thin bezels that don’t disrupt the visual experience, and when combined with digital signage software, they become a dynamic canvas to showcase your message or content.

A video wall can help people navigate the space in a high-traffic area. For example, a corporate lobby could host maps or directories to guide visitors. It could also air a live news feed or broadcast the latest stock and commodities data.

Video walls are great for engaging and entertaining audiences at home or in a public space. Multitouch capabilities of a video wall allow viewers to interact with the content, creating a more immersive and fun experience. Interactive games are a trendy way to use a video wall, and they can be entertaining at sports events or other entertainment venues.

Video walls are an excellent tool for communicating with employees in a workplace. They can be used to display company updates, employee achievements, and other information, fostering a sense of teamwork and open communication. In addition, they can be used in retail centers to share promotional offers and brand messages with customers. This helps draw in customers who may have yet to enter the store.

Create a Visual Walkthrough

A video wall is how to ramp up your customer experience with a visual walkthrough. Unlike large TVs, modern video wall systems can incorporate touchscreen capabilities and interactive content.

You can also use a video wall to share your company’s brand messaging with employees, customers, and visitors. For example, you could display a list of your core values and mission statement in high-traffic areas like lobbies or showrooms to ensure everyone on your team is on the same page.

Another creative way to use a video wall is to highlight new or existing policies and procedures. Putting these messages into rotation with more attention-grabbing content can increase the urgency and make it easier for people to recall the information.

video wall effectively communicates with your audience, whether at a tradeshow, in a retail environment, or at the airport. To ensure optimal performance, your content should match the native resolution of your screens. Similarly, optimizing your content formats and compression for smooth playback is essential. Finally, regularly calibrate your displays to maintain consistent brightness and color reproduction. 

Create a Personalized Wall

When you want to captivate your audience and create a memorable experience, video walls are a great way to do so. Their immersive experiences are effective for businesses, especially in retail locations where customers may decide whether to purchase.

A video wall can display various content, from images and text to videos and animations. Choosing the type of content you wish to display will depend on your goals, but whatever you choose, you’ll need to consider the size of your video wall, how close your viewers will be, and what the room environment will be like.

Video walls can also communicate with your employees or customers in real time. Air a live news feed, the weather, or an infomercial to keep your audience engaged. You can even use a video wall to share a behind-the-scenes look at your organization, show your team in action, and make your customers or members feel invested in your business. When it comes to setting up a video wall, it’s important to remember that you’ll need a dedicated hardware processor to manage and control your displays. Choosing the right one will help you get started on your new technology quickly and easily.

Thomas Leishman

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